About
Rectangle Entertainment was founded in 2009 by Avi Simon with a simple mission: to provide actors with the personal attention and dedicated management services they need to thrive in the competitive worlds of film, television, stage, and digital media.
Over the years, Rectangle Entertainment built a reputation for working closely with both seasoned professionals and talented newcomers, helping each client develop their craft and advance their career. We believed in the power of personal relationships and individualized strategy — not a one-size-fits-all approach.
Avi Simon – Founder & President
Avi Simon spent 17 years as a talent manager, guiding actors at every stage of their careers. His passion for the craft and commitment to his clients defined Rectangle Entertainment's approach from day one. He continues to share his knowledge through the YouTube channel My Audition Coach.
As President of Rectangle Entertainment, Avi Simon helped acting clients move forward in their careers and achieve success. Located in the heart of Los Angeles, Avi managed actors with a wide variety of experience, from actors just out of school to seasoned professionals.
Under his guidance, actors were cast in series regular and major recurring guest star roles on NBC, ABC, CBS, Hulu, AMC, Netflix, OWN, SyFy, Disney+, and others. Additionally, Avi's clients secured smaller recurring, guest star, and co-star roles on countless television shows, in addition to working in films, TV commercials, and theater.
Prior to working as a manager, Avi enjoyed a successful acting career, honing his craft on stage, in commercials, and in numerous television appearances. His notable credits include roles on iconic shows such as Friends, The Drew Carey Show, and Mad Men, among others. Avi's firsthand experience as an actor served as a solid foundation for his management style, allowing him to provide invaluable insights into the creative aspects of acting while also offering strategic guidance on the business side of the industry.
Avi grew up in Chicago. He is a proud alumnus of New York's Columbia College, where he earned a bachelor's degree in English, and the University of Southern California (USC), where he obtained a Master of Fine Arts in Acting.
Visit My Audition Coach on YouTubeAvi Simon on IMDbA Note on Our Status
As of May 1, 2026, Rectangle Entertainment stopped operating as a talent management company and is no longer accepting management clients. We are deeply grateful to every actor, casting director, agent, and industry professional who was part of our journey.